Answer first: Stan Store and LinkShop are both creator storefronts - products, bookings, and memberships on one link. The decisive differences are price and fees: Stan Store starts around $29/month (and its higher tier around $99/month), while LinkShop's full store starts free, Pro is $29/month, and every plan has 0% transaction fees. For most creators, LinkShop does the same job for less money.
Stan Store grew fast in the Instagram coaching niche. It is a good product. This comparison is about what you pay for the same outcomes.
1. Monthly cost
Stan Store does not have a meaningful free plan - creators pay monthly from day one. LinkShop has a genuinely useful Free plan (full store with standard limits), so you can validate your offer before paying anything. At the paid tier, both sit at $29/month.
2. Transaction fees
This is where stores quietly diverge. Stan Store's plans carry platform fees on sales. LinkShop charges 0% transaction fees on every plan - the $29/month is the whole cost. On $3,000 of monthly sales, a 10% cut is $300/month; zero percent is zero. Over a year, that difference can exceed the entire subscription.
3. Feature comparison
| Capability | Stan Store | LinkShop |
|---|---|---|
| Digital products with auto-delivery | Yes | Yes |
| Paid bookings with calendar sync | Yes | Yes (Google Calendar) |
| Memberships with recurring billing | Yes | Yes |
| Free plan | Limited | Full store, standard limits |
| Transaction fees | Platform fees apply | 0% on all plans |
| Custom domain | Higher tier | Available |
4. Who each one fits
- Stan Store fits creators already earning on Instagram who want a polished done-for-you setup and don't mind paying monthly plus fees
- LinkShop fits creators at any stage who want the same storefront economics without platform fees - especially anyone starting out or scaling past a few thousand dollars a month
5. The switch test
Take your last 90 days of sales and multiply by 10%. That number is what a fee-charging store took from you. Now compare it to a flat $29. If the fee is bigger - and it usually is - a 0% store pays for itself immediately.
Try LinkShop free and keep your first sale whole - or read how we compare to the biggest name in the category: Linktree vs LinkShop.